Purica aims to bring back the goodness of milk the way it used to be; without pesticides, toxins and harmful elements. Since the premise was about farm freshness, the design team worked tirelessly for over a month towards devising unique iconography and collating them as pieces of illustrative art. The iconography was designed to represent farm elements so as to evoke a refreshing feeling of purity and freshness. Care was taken to ensure that no two pack variants were designed to be identical. To this end, each pack variant was customised with renditions which were unique to the variant.  The packaging for Purica was featured as a case study on The Dieline, the world's most visited graphic and packaging design website. View the case study here.