Iraa stands at the intersection of nature and science, therefore the design strategy entailed developing a scientifically-driven and yet, a contemporary and sophisticated feel for the brand. Our design team adopted a minimalist typographic approach to complement the complexity of the floral symbol. A bright, but widely varied color palette was used sparingly against a predominantly white aesthetic. 

Taking the depth of the cosmetic range into consideration, we ensured demarcation between the sub-brands with the use of a single dominant colour. Bold descriptors spelt out the product ingredients, thereby distinguishing one product from the other, while constituting a part of a range. The packaging for Iraa was featured as a case study on The Dieline, the world's most visited graphic and packaging design website. View the case study here.