Iraa stands at the intersection of nature and science, therefore the design strategy entailed developing a scientifically-driven and yet, a contemporary and sophisticated feel for the brand. Our design team adopted a minimalist typographic approach to complement the complexity of the floral symbol. A bright, but widely varied color palette was used sparingly against a predominantly white aesthetic. 

Taking the depth of the cosmetic range into consideration, we ensured demarcation between the sub-brands with the use of a single dominant colour. Bold descriptors spelt out the product ingredients, thereby distinguishing one product from the other, while constituting a part of a range. The packaging for Iraa was featured as a case study on The Dieline, the world's most visited graphic and packaging design website. View the case study here.




Packaging design agency mumbai

Design Agency Mumbai

Gasoline is a full-services advertising and graphic design agency based in Mumbai. Our services include but are not limited to advertising, brand nomenclature and logo identity development, packaging design, online reputation management and web development. If you're looking for an advertising agency Mumbai  or design agency Mumbai, please do get in touch with us.