Before we tell you who we are, 

a word about who we're not.  





Gasoline is not a design shop.

Gasoline is not an advertising agency. 

Gasoline is not a digital agency.

Gasoline is not a creative boutique.
Gasoline is not a brand identity firm.

Gasoline is not a brand consultant. 
Gasoline is not a viral marketing specialist. 


Gasoline is all of the above. And more.


Gasoline is the answer.

What's the question?  




At Gasoline, we do it all.


From the 30-second commercial, 
through environmental design and direct mail, to optimisation
in social networks and implementing viral campaigns, 
Gasoline is a full-services, independent brand communications agency based in Mumbai. 

We are all about fusing ideas across traditional
as well as non-traditional touch-points. 

We’re here to help you discover consumers

who share your brand's values.


Having done that, we do everything in
our power to engage them with the brand.

We create avenues for interactivity, thereby forging new relationships. This goes a long way in creating deeper,
more meaningful bonds. 

And, need we add, in creating
a community of brand advocates and not just consumers. 


Which is why, no matter what you’re looking for in a
communications partner, you’ll find the answer at Gasoline.


Gasoline is not for everybody. 

Ask your doctor if it’s right for you.  


At Gasoline, you won’t find legions of account executives.

You won’t find, for instance, pointlessly long
Powerpoint presentations or layers of ‘yes-men’
in the middle management.


Or exotic fish in the reception. 

Or, heaven forbid, a complex geometrical representation
of a patented strategic process. 


No sir, no fluff. None, whatsoever.


What you will find instead, however, is a collective
of like-minded, highly qualified creative talent which ensures greater consistency in the creative output. 

You’ll be surprised, perhaps, by our ability to extend ideas
across traditional as well as non-traditional media,

such as social media networks.

Gasoline is a lean agency.


What this means, essentially, is that senior creative talent
doesn’t just show up and shake hands with you at pitches
but also works on everything from a TVC, right down
to an e-mailer or a brochure.




Established 2011. 

Establishing unconventional ideas, ever since. 




Gasoline was founded in 2011 by Anil Kakar.
Anil got into the business in early 1993 and has worked with agencies such as Leo Burnett, Enterprise Nexus, Ambience Publicis, SSC&B Lintas and the Percept Group where he was Creative Head.

Along the way, he has helped build brands such as Canon,
Panasonic, Pantaloon, Taj Hotels, FedEx, Westside, Raymond, Siyaram,The Times Of India, Femina, Pierre Cardin, The Economic Times,Brand Equity,, Thums Up, Lakme, Vicks,
Nerolac Paints and Park Avenue, to name a few.

His work has fetched numerous Indian and international awards.
He has been a member of the jury at The New York Festivals, Goafest, 
Fox Glove Awards, OAC Awards and several other advertising festivals.

Call us to discuss the history of Pink Floyd, 

conspiracy theories and business, of course. 

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